Intelligent website design requires you to keep what’s necessary. Use the principle of contrast and design in alignment with your brand to build an appealing website.
Use these 5 smart tips to design your website effectively.
Make Whitespace Your Best Friend
Focus visitors on your content and calls to action by using whitespace intelligently. Many website owners mistakenly add information to try to make their site more appealing. Adding too many advertisements or even free giveaways distracts visitors. If you offer too many options visitors can’t possibly make a choice as to what to do next. Employ whitespace to create a sense of contrast about your website. By adding whitespace your ads and content catch the attention of your site visitors.
Go Easy on Darker Colors
Nothing looks more unprofessional than a dark-colored design theme dominating a website. The infamous heavy black or dark green background screams of an unprofessional, poorly-designed website. Unless your brand is built on heavy coloring go with lighter, milder colors to create a site that’s easy on the eyes. Using plenty of subtler color shades makes for a visually appealing site. Reserve dark colors for a few set spots including your calls to action and perhaps throughout an opt in form used for building your email list.
Seek Professional Help
If you’re having a tough time designing your website make your own website with the help of a do it yourself website builder. Access professional layouts and a robust stock image gallery as well as a rich supply of templates and designs to create a branded, authority website. Trying to build a website from scratch is difficult for non-artistic types and for people who don’t know where to start. By paying for a DIY service you can access professional templates to tailor your website to align with your brand. Many of these sites also offer unlimited web storage, free domain name registration and a business email address to help you brand your website.
Think Top down Design
Every element of your website from the top down should align perfectly with your core message. Design should be clear, clean and in full alignment with your brand. For example, a website selling dog treats should be designed to appeal specifically to pet owners interested in buying goodies for their little furry friends. Patiently review each element on your blog. Start with your header banner. Work your way down through your site tagline to each element of your website to see if what you’ve designed fully aligns with your ideal visitor. Release any ad or content that doesn’t vibe with your message.
Less Is Almost Always More
Some website owners try to knock it out of the park with new designs. Maybe you’re trying to make a serious impact with your banner or brand logo. Although you should want to make a lasting impression on visitors you should know that less is usually more. The tastefully designed, subtle banner aligned with your brand draws in more paying visitors versus the garish, over the top website banner. Less is more.