You are into fine art printing for photography and you have produced a number of great pictures and are thinking about selling them, which just makes sense. Making your hobby pay for itself, you want a return on investment from your photographic equipment or you want to earn extra money are some reasons that could push you to decide in selling your work.
Whatever reason might be, selling your photographs will involve marketing strategies. Below are a few tips to help you get started.
Establish an Online Presence
Establishing online presence allows you to attract customers even if you are not selling your work directly. It is recommended to go for an online presence that will let customers find you when they don’t know that they are searching for you.
One of the great things about having an online presence is that it doesn’t only focus on your works but also with other aspects of your work. It allows you to sell other products like canvas prints that you don’t keep. Online presence also lets a potential buyer who saw your works at shows but was not prepared to buy, will place an order your work after a day, a week or months later. With an online presence, you will be quick to sell your works with less trouble.
Selling your works can be done in almost any place. Take for instance establishments in your area of local coffee shops, restaurants, and even local banks that showcase works of local artists. Your local library may also be a good spot to advertise you works that are for sale. Make sure to create a portfolio and inquire as to whom to talk to with the establishment.
It would also be wise to make sure that your works are matted and framed. Talk to the person in charge the establishment about rules, commissions, and modes of payment. Images that are ideal for selling in these establishments would be about local landmarks that complement the establishment or the theme of the establishment.
Local Art Shows
Having your works advertise in art and craft shows can be tricky since you will never know what type of buyers will show. It is recommended to dodge shows that are craftier than artsy, however, you will have to assess every show regarding their advantages. So this way, you will know if they low entry fees and inflexible requirements, but with shows that have fewer requirements and low fees tend to have buyers that aren’t willing to pay big money for works of art. So make sure that you balance everything out depending what you are selling and how much you’re willing to earn.
Contact Tricera Print for more information on their printing, mounting and framing options.