Marketing jobs are available in plenty, but in this competitive world, it is imperative to know which jobs will hold importance in future, so that one can be prepared for tomorrow. To choose a career path in marketing, it is important to keep in mind the prospects of the jobs in the distant future. The last decade has been one of the most revolutionising eras, in the marketing field, many jobs which are available now, did not even exist in the beginning of the millennium 2000.
New graduates are trained keeping in the marketing jobs of tomorrow, but one does not necessarily have to be a new graduate, to acquire a new post in a marketing company. Experience along with skill will help professionals attain newer heights in the field of marketing. They may either go for Vice President marketing Jobs or look for Jobs in HR, each field offers lucrative future.
Some Future Jobs of Tomorrow have been Listed as Follows:
Market Integration Planner:
The main objective of the person working in this post will be to deliver singular marketing messages through a number of digital channels by means of campaigns, advertisements and branding efforts. Social media strategising will be one of the key methods of reaching out to the common public, to publicize the product being sold by the company concerned. Another point to be kept in mind is to reach out to potential customers as well as regular customers to know what they really want from the company and modify their products accordingly.
The job of this professional can be divided into two parts, which will be promoting and listening. Blindly promoting the product won’t do any good, therefore listening to demands of the customer and paying attention to their needs is what is required from marketing companies in the future. The professional would have to monitor the web about conversations happening about their product. Sending out calls to potential as well as existing customers to know about their feedback and give them information regarding the better modifications of the product.
Marketing Budget Officer and ROI:
In today’s times, the expenditure on marketing has increased manifolds, affecting the budget of the company. Resource allocation is the need of the hour and that will be the job of this marketing professional. The full form of ROI is return on investment, which means that tracking ROI from promotional channels and later adjusting them with the money which has been spent on marketing will be a good idea.
Marketing Data Analytics:
To know how the marketing strategies are effecting theoverall perception of the product and the brand across all channels is the main aim of the person holding this office. Likes on Facebook, number of conversations and increased traffic does not signify the booming of the product. It is not similar to sales jobs, but is quite more sophisticated one. Rather it is the amalgamation of all three which helps one to realise the popularity of the brand. The job of this professional will be to decide how and when the marketing data should be tracked, to maximise publicity of the product. This information in turn would affect promotions which are planned and designed by campaign strategists.
Digital Marketing Specialist:
The world is becoming more and more virtual with each passing day. Gone are the days when marketing was done through hoardings and newspapers ads, in today’s time eMarketing is the most coveted and used method of publicising a brand, product or service. With the proper use of the internet marketing can achieve new highs. Therefore someone who can understand the virtual world and strategise a marketing plan accordingly will be a big winner in this race. Use of virtual techniques to advertise the brands and exhibit it through modern techniques is the call of the day.
Multichannel Marketing Analyst:
Displaying the product to a large consumer market is half the battle won, but what about the other half? Just exhibiting the product to the world, will not increase the profit, it will increase just the demand for the brand. Making the product easily available to the consumer market is anther ball game altogether. Today globalisation has reached the retail markets where products from all over the world can be purchased, but even then some things are left out missing. Online shopping is one of the most wonderful alternatives to retail therapy. Buying products while sitting in the comfort of one’s home is what the future expects. Making products easily available to the consumers by different modes and means is what will be the job of the multichannel marketing analyst. This process would involve partnership with other companies, including affiliates, re-packagers, consultants and even retailers. This way of making the product more easily accessible will lead to more demand and more sales in the due process.
Content Marketing Co-ordinator:
The job of this professional will be to decide where to market from and how to leverage them. Webinars, blogs, videos, websites, infographics, social media etc, are all vehicles of marketing, deciding on how to promote and cross-promote the product will be a part of this job. After which the individual will have to track down the progress report of this marketing technique. By use of these methods, it will be easier for the company to formulate further strategies with regards to the brand and the product.
Let’s Get to the Point:
The purpose of this article is to create awareness about the demands of companies in the marketing field and how professionals can equip themselves with these techniques so that it will be beneficial for them in future. It is doubtful that a single company will have all these marketing posts, but yes, some of these positions will definitely be a part of big companies. New and as well as existing professionals, must remember one thing that the company cannot dictate its choices over the consumers and therefore have to plan out strategies to modify their techniques in accordance to the suggestions and advices of the consumers to increase sales. With the increase in technology, finding out newer ways to publicize the product has become a mandate. Being self-sufficient and equipped for the future will definitely increase the career prospects of those in the marketing field.