If you sell anything on the internet, and you are a respectable store, then you will have already come to accept the fact that returns will happen. Now let’s take this thesis a step further by pointing at apparel retailers in ecommerce – they suffering a high, aggregate rate of clothing returns online, a number that comes in a bit higher than most ecommerce stores post.
The facts don’t lie, either. About one-third of all products that are purchased by consumers from the web will be returned to merchant. But for apparel retailers, this number is a bit higher, pegged at about 36%, as compared to just 33% for other industries. It is important to knowwhat elements factor into clothing returns online. We’ll help you better understand with these following four points.
Key Reasons for Clothing Returns Online
The first place you need to start to better understand why clothing returns online are made by consumers is found in vetting the most plausible reasons why they occur. It is important to bear in mind that in about 65% of all instances of clothing returns online, the consumer is not at fault.
- Consumer buys an item that does not fit after they receive it.
- Consumer buys several of the same item in different sizes to get the right fit, returning the rest of them.
- Wrong item is shipped to the consumer.
- A damaged item is received by the consumer.
Simple Methods to Reduce Rate of Returns
Now that you better understand why and how clothing returns online happen, what methods can you take to reduce the rate of these returns? The first step is found in creating better product descriptions that offer ample photos with zoom features and even videos, so shoppers know more about what they are buying. Make sure that shoppers are aware of odd sizing and that they know what the returns policy is before they make a purchase. Integrate a clothing sizing app to help shoppers better find their size, so you can reduce the rate of returns.
Customers Care About Your Returns Policy
The policy that you offer for online clothing returns matters, too. That’s because well over half of all shoppers will read this policy before they make a purchase. And offering simple, hassle-free returns has been actually shown to increase your profits substantially. One study found that e-retailers increased consumer spending by $620-$2,500 over two years by offering free return shipping. Use these statistics to create a winning returns policy for your store that helps you attract more sales and loyal customers.
Using Software to Streamline Returns Management
Getting your returns policy in place need not be a fickle, tenuous affair. Thanks to modern technology, there are some considerations that you can explore. A quick online search finds an online clothing returns software solution by a company called TrueShip. This solution can drop into your site to automate your returns process. Consider utilizing tools like this to bring logistics into your online store so you can offer more to your loyal shoppers.