Exhibition stands play a very important role in determining your success at a trade show. Usually, the prime objective for companies taking part in trade shows is to generate as many leads as possible. In marketing lingo, a “lead” is basically a prospective customer. If you have ever visited a trade show, you may have noticed company representatives asking visitors for their contact information. Once a visitor gives this information, the company can then contact them further with offers and more information about their products.
The best way to enhance consumer interest and get more people to visit your stall is to focus on the exhibition stand. When you sign up for a trade show, the organising committee will assign you a particular spot at the venue. That is where you will set up the stand. Usually, the size of the stall varies. If you company can afford it, you may want to pay extra for more space. However, the amount of space seldom determines your company’s popularity at a trade show. Instead, the only thing that you need to focus on is the display stand. Here are a few things that you should know about exhibition display stands:
Exhibition stands are made from a variety of different materials. Fabric stands are extremely popular due to the fact that they are sturdy. Moreover, fabric is relatively lightweight, which makes it easy for the company to transport the stand to the exhibition centre and set it up without much of a hassle. Moreover, fabric is extremely flexible. It can easily be modelled into a variety of different shapes.
In some cases, companies have used fabrics in order to construct an entire booth. Many companies now use translucent fabrics in order to create graphical presentations that can cover an entire wall. This can help you define a particular space and add more feeling to it. Even full wall graphical designs that are made out of fabric don’t make the place feel claustrophobic. Fabric allows air to pass through, so attendees will not feel boxed in when they visit your exhibit.
The Importance of Lighting
Ten years ago, lighting was not a very important factor at trade shows. Most companies were fine with lights that were placed by the organising committee. However, it soon became apparent that lighting played a major role in attracting visitors to your stall. When a person walks into the hall, they will obviously want to visit the stall that is most brightly lit. Now, companies use a variety of different lighting elements, such as halogens and gobos, spotlights and wash lights in order to make the design of their stand look unique.
Exhibition lighting can play a major role in attracting customers to your stand. By putting up a few spot lights and illuminating your company name, visitors will be able to see it from afar. They will automatically be attracted to your stall.